How to Recruit with Facebook Sponsored Posts
In the video below, you’ll discover how to leverage social media recruiting tactics to attract a never-ending flow of red hot prospects with Facebook sponsored posts.
My mentors and friends Ferny Ceballos and Cari Higham join us to reveal how you can quickly convert up to 70% of your prospects into paying customers and business partners through a simple follow-up process using video chat.
You share a blog post or broadcast a Live video and throw a few bucks Facebook’s way to deliver it to a larger audience…
People see the post and request more information from you…
You begin a chat over Facebook Messenger…
You bring over 95% of ’em to a video chat…
Then you work your magic, and…
Upwards of 70% of your prospects buy a product from you!
Sound too good to be true?
Well, pick your jaw up off the floor, because those are the results Cari Higham, one of my friends and business partners, is achieving in her business right now.
And not only is her network marketing business exploding, but she’s also monetizing the people who don’t join her network marketing team.
Yup, you heard me!
In fact, she’s doing so well that she’s going full-time in her business, with her husband, who’s “retiring” (with no grey hair!) from his corporate job.
So without further ado, let’s dive into…
Cari’s simple, 3-step formula for sponsoring success
Cari stumbled upon this strategy by accident when promoting an Elite Marketing Pro blog post on Facebook.
After a few days of generating leads and sales, someone commented on the post, asking, “This is really awesome. Can you send me more info?”
Not wanting to “copy and paste” a message, Cari sent a private message that said, “I saw you commented on my post, would you like to hop on a video chat with me?”
He enthusiastically agreed, and after a few questions to uncover his pains and frustrations, Cari determined he wasn’t interested in leaving his network marketing company, but could use help generating more prospects and leads for his business.
So, she gave him a tour of the Elite Marketing Pro Back Office, showing all the training, resources, and tools for online lead generation, and he purchased right away.
Easy enough, right?
So that’s how this all began.
And since that first conversation, Cari’s refined her process to get more people to request “more info” and to create extremely high conversions through focusing on her prospect’s true pains, and wants, and desires (and not her own).
Here’s how her 3-step process works…
First, you boost a Facebook post or broadcast a Live video that creates intrigue and extends an invitation to connect.
For instance, the call to action on your sponsored post might read…
Comment “more info” below if you want to see our prospecting and recruiting strategy that enables you to monetize people even when they say “no” to your opportunity.
Here’s an example from a Live broadcast…
We love the industry but we quickly ran out of people to talk to. So if you’re in the situation we were a year ago, comment “more info” below and we’ll show you our passive prospecting and recruiting strategy that allows us to prospect online without coming off as a pushy salesman or an annoying network marketer who’s alienated all their friends and family.
Once someone comments, “more info,” Cari sends a friend request and replies…
“Hey, I just sent you a friend request. Let’s connect.”
Once they accept, she continues the conversation on Facebook Messenger.
Now, keep in mind this is the same type of conversation you’d have in an offline setting.
You’re getting to know them.
Your job is to uncover…
- What are they looking for?
- What are they struggling with?
- What are their goals and desires for their business?
So let’s recap…
Cari boosts a Facebook post or Live video, and then the prospects who are interested ASK HER for more information.
Thus, she’s being pursued by a highly-interested and receptive ideal prospect!
Once you start private messaging people,your goal is to transition quickly to a video chat.
Cari quickly asks them if they want to connect face-to-face, like this…
Hey, this is Cari. I saw that you commented “more info” on the video we shot yesterday or the day before. Are you open to video chatting with me and I’ll show you our exact strategy and how we’ve been able to passively recruit people into our business.”
In Cari’s experience, about 95% will be happy to hop on a video chat with you.
The key to a video chat is that people actually SEE you, and you can see them.
You’re able to see their emotions and feel what they’re really about.
And they’ll know that you’re not someone that’s there just to take their money.
They can see that you care about their success, which helps them to know, like, and trust you.
You begin building a personal, face-to-face relationship with your prospects over video chat—just like you would do in an offline recruiting setting.
You’ll answer their questions and follow their lead to help them get their desired result, like this…
Your prospect’s answers to your questions will direct the conversation.
You’re looking to uncover where they’re facing challenges reaching their goals before you offer solutions.
Now, this is important…
If a prospect is happy with their products or opportunity, Cari never tries to prospect them into her company.
In Cari’s words…
People need to bloom where they’re planted.
And if they’re happy with their company, then that’s where they need to stay.
If, however, Cari gets the feel they aren’t happy—maybe they don’t have upline support, or their company changed the compensation plan, or they’re not passionate about the product—then that’s when, and only when, she asks if they are open to other opportunities.
My husband and I, we’re network marketers just like you. If you’re open to taking a look at our opportunity, I can show you some information right now about that.
Again, If they are happy where they are, which 95% or more will be, then Cari shares her passive recruiting strategy.
This instantly positions her as an authority and builds rapport.
Keep in mind that…
Usually your prospects’ biggest pain is that they’ve run out of people to talk to.
Or they might feel like they’re a pushy salesman on Facebook.
Many networkers find themselves posting links about their company, getting blocked by friends and having their messages ignored, and they’re understandibly frustrated.
And so Cari gives them a solution to that pain.
If I have a solution to that, are you open to taking a look?
The answer is, almost always, “Yes. Of course. That’s why I’m on the call with you.”
Then Cari gives them a tour of her Facebook page, shows her strategy of using sponsored posts, takes them to her website and discusses personal branding and list building, and finally introduces Elite Marketing Pro and the products, tools, and services we offer for struggling network marketers.
And once Cari shares the value of Elite Marketing Pro and what it can do for their recruiting…
70% of her conversations end in a sale
And thus, she gets paid even when prospects say “no” to her network marketing opportunity.
That’s how powerful this strategy is for demonstrating the value of what you have to offer.
Not too shabby, right?
The most important point from this section is that you always lead with questions and identify your prospect’s challenges before offering a uniquely-tailored solution, whether it’s your primary opportunity or EMP.
The big take away
Your biggest takeaway from this strategy should be as follows…
The most powerful thing in this industry—whether it’s online marketing, network marketing, or the home-based business industry in general—is building a following of people that like and trust you.
Using Cari’s process, you’re going to do that in a big way.
And you’re going to create instant momentum by being willing to hop on video chat and talk to people one-on-one.
Remember, these are REAL people with needs and wants, which you can help them with.
Commit to being there for them and helping them along the same path you’re on and good things will happen.
If that sounds like work, it is.
But this is a business, and business requires work.
Now, what I’ve just shared is incredibly simple, because it’s mostly non-technical and can be set up and ready to go in under an hour.
It’s just you, a sponsored post, and hopping on a video chat.
Yet despite the simplicity, when executed effectively, like Cari is doing, it pays off handsomely.
The “Holy Grail” of social media recruiting
Take a step back for a moment…
Using Facebook to recruit online is essentially the exact same process as you already do offline—whether you’re prospecting in public places (the cold market) or talking to your family and friends (your warm market).
After all, clearly you have a warm market and a cold market on Facebook too.
But Facebook offers you one fantastic possibility that offline recruiting does not…
The ability to passively prospect.
Passive prospecting is the process of posting updates on social media, which entice your target market to reach out and ask you for more information about your business.
The key to making this work is that you…
Don’t post anything about your company!
You don’t post the product name or logos.
Instead, focus on the results you’re producing in your life or other people’s lives.
This shouldn’t be some sort of sales pitch.
Importantly, if you tell people the product name, your prospects will go off on their own and won’t need you as a consultant anymore, so avoid the temptation to spill that info.
You will learn how to Brand yourself and start attracting people to YOU!
And if you found this content helpful, I would love to read your comments below!
Have an awesome day!